Story of Schundler campaign in New Jersey

Within the story:

Franks and the McCain Playbook

With the old campaign dynamics radically altered, Schundler's strategy essentially remained the same. He continued to pound the same issues - his Jersey City record, taxes, education and "those darn tolls" - and would steadily drop Leonardo's mail pieces promoting them. Radio ads also continued.

Franks began a campaign modeled after Sen. John McCain's presidential run, touting himself as a reformer and championing campaign finance reform. He immediately called Schundler a "formidable opponent," at a time when many in the state thought his underdog candidacy was doomed.

See
www.bretschundler.org/campaignsandelections0801.shtml